WooCommerce plugin allows you to create your own online store with WordPress and customize it according to your preferences. A few more tips from our hosting partner Jump.bg
The main purpose of each online store owner is to generate more sales, and this is achieved by informing potential customers and using different channels of communication.
What is Social Media Marketing? Social Media Marketing is the use of social media platforms to communicate with your audience, in order to increase:
The recognition of your brand;
Sales of the products and services offered;
Traffic to your website and more.
This includes posting content to your social media accounts, engaging your followers, analyzing results, and running ads on social media.
The main social media (to date) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat. There are also a number of social media management tools that help businesses get the most out of the above-mentioned platforms.
How to engage customers using social media?
Creating and publishing quality content
Through useful publications on social media, you connect with your targeted target and build trust to the brand (respectively the products and services you offer). In addition to articles that would benefit your audience, you can “play” with the formatting of the content itself, publish live video content and much more. Building a proper marketing strategy for social media
Recent years e-commerce is a highly competitive niche and it is therefore important to have an adequate marketing strategy to improve constantly. For the effective use of social media, it is necessary to include the following key elements:
Provide real-time feedback – a large number of customers who have a question or search for information expect to receive a response within minutes;
Use all the tools that the relevant social media offers to analyze the behaviour of your audience and offer it the most accurate solutions;
Automate content sharing;
Optimize your website’s mobile version.
How to use plug-ins to increase our users ‘ engagement in social media
You have a huge selection among the free and paid plugins, two of the most popular are:
Install the plugin, connect to Facebook and automatically import your store. You have the opportunity to offer promotions to increase your sales. This handy plugin can even be used to add your posts to Twitter, Pinterest and YouTube channel, in sections to your page.
This extension allows customers to create their own wish lists on your store and then share them with their followers on Facebook, Twitter or Pinterest. Shared wish lists can present your shop to a completely new customer base.
Focus on building Trust
Once you raise brand awareness (products and services) and engage visitors, you need to inspire them to make a purchase.
Now the use of social networking for sale is a powerful tactic, but it depends on your targeted customers and the platforms you use. Remember that customers want to first learn more about you and buy from you when they are ready.
That’s why you need to focus on using social networks as a trust signal to prove you’re the right choice for them.
Your customers ‘ feeds are full of different ad posts, making it difficult to get noticed. Using paid ads, you get options to target your exact audience, which will increase your visibility.
Work with influencers – the fastest evolving online tactics to attract customers. Seeing that popular people in your niche use your products, potential customers will also want to use them.
Social media marketing is just a part of the overall marketing strategy that gives you the ability to engage your customers, build trust with them and direct them to your sales funnel to make a purchase.