Besides that we as business owners broadcast marketing messages, we and as online users receive many of them and this can be thoughtful, how we can compete for the attention of our customers. In fact, the marketing, which is captivating, thinking provocative and entertaining, has the best chance to stand out. Moreover, now when it is possible to quickly share everything through social media, finding new and unconventional marketing techniques is a must for businesses anywhere in the world!
One solution to this problem is non-traditional marketing!
So what is marketing, beyond the usual clichés?
Often, these are low-budget solutions used to achieve an effect on the perceptions of a potential user, using unusual, surprising or entertaining methods to attract attention while they perform their routine actions in everyday life.
If we try to paraphrase this kind of marketing as “the marketing of the Voivo’s and the Revolution” in an environment of običajnost and predictability, it is quite reasonable to use unconventional methods to gain an advantage in a little uncomfortable or unforgivable environment such as Occupied territory of rulers. In marketing a highly competitive environment is not a desert or a jungle-a jaded market, a new product or market dominated by companies with a much larger budget can get an unexpected advantage with “the marketing of the Voivo’s”.
The use of “Voivod’s marketing” as a method is most successful when it pleasantly surprises the user in his daily life-on his way to work, at his lunch break, in the beauty salon, passing by auto service etc.
The more engaging and developing the imagination are the concepts presented, the greater the interaction will be between the users, the fairy-tale word of mouth/the best advertisement/and ultimately the sales will “suffer positively”.
Let’s get back to a few of the many examples:
- Advertise well an occasional gift;
- Design images on your building or other people’s buildings (with permission);
- Hire street performers or musicians in a busy area to create a public event;
- Smile for the people with some social message that you are ready to do, but really stand up;
- Color your company’s vehicles in an imaginary way;
- Use unusual graffiti or urban art on or around your company’s building to get attention; In general the topic environment is attracting and if there are speculations in your business, where you can contribute for conservation and, it is certainly necessary to promote it, at least as a good example;
- Stickers or notes for post-use funny or unusual messages on stickers or publish them and then glue them anywhere you can;
- Use chalk to write or draw company messages in pavements or buildings; Of course, after we are convinced that we will not be angry with the municipal authorities;
- T-shirts or company clothes, calendars, etc. are obligatory element, especially for our permanent customers;
- Adapting or modifying external installations such as park benches, bus stops, street lights;
Like all other forms of marketing, the most innovative uses social media and other smart technologies to create or promote their readable marketing experience. Even today, with all the huge number of possible marketing channels, social networks remain a strong tool for the mandatory parts of the usual marketing. You should also take pictures and videos of your marketing products or facilities and then post them!
This can multiply the scope of your publication and influence far more people than you can imagine. Sophisticated and expensive advertisements are not always the best means of reaching new markets and potential users. Often the simple and fun things sell better!
You should also remember to identify the risks that come with accepting marketing for the CLLD in your business strategy. Quite comical, but a serious story came from America when business tried to promote an animated television program and put LED illuminated boxes in the city. The authorities did not see the funny side when they were confused whether these were explosives, and a number of highways, subways, petrol stations, bridges and part of highways were closed due to the mistaken threat of a bomb! Of course, this caused a lot of trouble and created a bad image of the company, not something that many marketers try to achieve in their readable companies in an aggressive setting to shine ahead. So, are you thinking of using the soldier’s marketing? Assemble a team and start discussing what low-cost options you could develop. Do not be restrained and most importantly have fun, creating whatever you decide to do! The team you work with on your online platform and the ideas that they have will always be useful because they traditionally have far more creative and different thinking than the standards in advertising.